If you look at the list of the world’s leading digital agencies, they have one thing in common. Your business is divided into several areas of knowledge, including creativity, SEO, marketing, social media, technology, e-commerce, media planning / buying, user experience, and more. With the rise of online business and marketing a few years ago, digital agencies have been popping up all over, offering services in one or two different areas. Not long ago you were an expert in web development and design because of your knowledge of HTML and basic code.
And it was even younger than basic familiarity with social media platforms and the tools available to do business, making you a social media guru and a sought after asset for client and agency side businesses. However, it is no longer enough to be a specialist in a wide and diverse digital landscape. Agencies need to think about how to expand their services. This may mean hiring experts to take over the government of certain departments or joining experts from other areas of the field to work with each other.
The industry is growing too fast for the experience to be limited to one or two things. Not only do agencies need to expand their digital offering, they also need to think more about integration. This means working online and offline. While digital technology has been making a lot of waves lately (and will only make more waves), traditional media is still very effective.
If you are a small agency, here are some options that you can expand. You may not have the budget to run TV ads or record radio ads. However, you could start some small guerrilla marketing campaigns. This will help convince risky customers to know and are not afraid to move the envelope. You can work with your budget to start an effective and edgy marketing campaign, which is small but can be expanded with all the online marketing and community building you will do.
Even without the big budget for a TV ad, that doesn’t mean you can’t create anything memorable on YouTube. The key to video marketing for the web is authenticity. People are not interested in watching flawless YouTube videos. You want something that is real. A first shot. A home or commercial video that is streamed online and marketed through various social channels can attract a lot of attention from your customers.
Digital offer, they must also think more about integration. This means working online and offline. While digital technology has been making a lot of waves lately (and will only make more waves), traditional media is still very effective.
So you see there are many options for even the smallest agencies with the tightest budgets. The idea is not to limit yourself. Brainstorm and be creative and be open to all ideas. Feel free to give the creative reigns to an expert if creative thinking is not your specialty.